Looking to Hire SEO Professional? Don’t Hire Before Reading This Information

Finding it difficult to select the right SEO freelancer for your business?.I know it is really hard to find a reliable SEO Company. Any choice in a hurry or because of cost sensitivity can result in loss of money and time.It is very unfortunate that the Search engine optimisation market is surrounded by people who follow unethical practices. Many SEO’s do poor quality work. They still follow the methods which have been obsolete for more than a decade now But these people still practice bulk link building which is considered unethical by search engines. Black hat approach to search engine optimisation is not what Google expects in 2020. But these freelancers still practice mass link building activities which is considered unethical by search engines like Google and Yahoo.

Google Panda and your Digital Marketing Freelancer

Do you know Google Penguin? It was an up-date by Google on 2012 which surprised the complete SEO industry. If your site had an unnatural link pattern, then it was impacted by this upgrade. Google used to penalise websites with low quality links before also. Back-link penalties earlier were manually performed by Google as opposed to automated algorithm. Back-linking using softwares used to do the job well and clients were actually also pleased with quick results, but unfortunately it was hammered by Google. If you want to forget your website then you are welcome to use black hat methods for link-building. Your web site may come out of a penalty if you have all the information about your sites links and work which your SEO company has done. Unfortunately what happens is that your SEO agency will erase all of the mail messages which your site will get for penalty. Believe me, you actually may never discover what is wrong with your web site. Interestingly, even when you change your agency, it will not be easy for other people to figure out what the actual problem is and how to solve the penalty issue. Reports make life easy for organisations to find problems and solutions, but without reports they will have difficulty.

Just 3 things to expect from a good SEO Freelancer

1)Long Term SEO Marketing Approach
SEO strategy is important. Website seo is a never ending marathon competition. It is not like Google pay per click. Adwords will help you generate sales opportunities in no-time by putting your advert on page one of Google. This also includes a display network where your ads will be displayed on various other websites which are in Google Network. White hat search engine optimisation or Honest search engine optimisation is actually the appropriate technique to do SEO. It uses an strategy that focuses on users. On-site search engine optimization and techie SEO factors such as site speed, URL structure, content excellent and meta-data are important for good search positions. Our suggestion will be to verify if your existing search engine optimisation provider is performing work on these on-site and technical search engine optimization factors.
2)Smart Link Strategy
Building links is certainly crucial for ranking on hard keywords and hence should always be a part of your search engine optimisation approach. Building links is different nowadays where anyone need a marketing guy to connect with bloggers like a public relation expert. It would be great to know from your search engine optimisation company about their methodology of generating links. Reports for kind of back-links, its DA, PA and traffic should be checked regularly. Just Two or Three very good back links with traffic is better in SEO than 50-60 poor backlinks, that means high quality is important in Search engine optimization. Finding great web-sites requires a lot of effort and a good Search engine optimisation will always take time to find great sites. It is a time consuming work like a specialist.
3) Trust only Reports
Skilled SEO Company will always be transparent in revealing the reports for on-page and off-page. All adjustments in Title, Description, URL changes and almost anything about on-site-on-page should be reported in a report by your SEO agency|It would be great to have reports in Google docs about on-site adjustments. I prefer Google docs because of the real-time tracking advantage. Without records you will not be able to evaluate the effectiveness of any SEO marketing campaign. Backlink building sheet should be shared by your SEO expert with details of all links developed. The particular records will be helpful in long term to examine the live and dead back links.

Conclusion

Good SEO expert are always transparent in reporting. I feel very sorry about companies who choose to work with SEO agency depending on just the costing. Lastly I can say that it is your business, your firm and you are the one who have to take a choice to hire someone with significantly less or more knowledge. You need someone who is affordable or who has a good past record. As a rational customer I hope you will take the proper choice.